LINKdotNET, one of the largest IT solutions and service providers in the Middle East, has further earned the confidence of MSN International Network, the number one world-wide Internet destination, to become the exclusive sales house for MSN Messenger and Hotmail in the region. This great responsibility comes as a result of LINKdotNET’s great success in managing and developing MSN Arabia, a partnership between Microsoft and LINKdotNET.
LINKdotNET will be responsible for all digital advertising over their network of portals that include MSN Arabia, Hotmail and MSN Messenger. Eva Balan, Regional Partner Manager, MSN Central Europe, Middle East and Africa, stated that “Microsoft is very pleased to work with LINKdotNET in bringing online expertise to the region”.
“Online advertising today is perceived as being the most effective tool reaching target audience with advantages that range from flexibility, cost, length of exposure as well measurability,” commented Ehab Fares, General Manager, MSN Arabia. “Above all, consumers can interact with and develop relationships with brands. Consumers set the advertising revolution in motion and for advertisers to connect to the target market, online advertising needs to be an integral important of the Media Mix” Eva Balan added.
“MSN Arabia portal is the only international bi-lingual portal in the region as well being the most visited network in the whole Pan Arab region, with 500 million page views per month and more than 4.5 million subscribers,” he also added.
LINKdotNET and MSN International celebrated this occasion titled ‘Connecting in the Digital Age’ at the Shangri-La Hotel in Dubai to mark the beginning of a new and very successful partnership. Mr. Khaled Bichara, President & Chief Executive Officer, LINKdotNET, Ms. Eva Balan, MSN Regional Partner Manager and Mr. Amr El Messidi, MSN Arabia GCC Sales Director welcomed the guests who were all from advertising and media buying agencies from all over the GCC.
It is worth mentioning that since its inception in October 2001, MSN Arabia quickly became the largest in the Arab world by August 2002 covering Egypt, Saudi Arabia, Kuwait, Jordan, Lebanon, Bahrain, Omar, Qatar and the United Arab Emirates. The portal is also popular with Arabs all over the world, especially in North America and United Kingdom.